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Selling without selling out: YouTube beauty gurus & the emotional labour of tribal entrepreneurship

Watkins, Rebecca, Molesworth, Mike and Grigore, Georgiana 2017. Selling without selling out: YouTube beauty gurus & the emotional labour of tribal entrepreneurship. Presented at: 9th Interpretivist Consumer Research Workshop (ICR), Stockholm, Sweden, 26-29 April 2017.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Last Modified: 01 Nov 2017 11:39
URI: http://orca.cf.ac.uk/id/eprint/100053

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