Television in Latin America is 'everywhere': not dead, not dying, but converging and thriving

Orozco, Guillermo and Miller, Toby 2016. Television in Latin America is 'everywhere': not dead, not dying, but converging and thriving. Media and Communication 4 (3) , pp. 99-108. 10.17645/mac.v4i3.592

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Abstract

In Latin America, the now-venerable expression “the end of television” itself looks old, tired, and flawed: markets, cultures, politics, and policies alike find television more alive than ever, albeit in its usual state of technological, institutional, and textual flux. Advertising investment in TV continues to increase, governments still use television to promote generalized propaganda as well as their daily agendas, football on screen remains wildly popular, and fiction programs, most notably telenovelas, dominate prime time and draw large audiences aged between 25 and 60. While younger viewers watch television on a wider variety of screens and technologies, and do so at differing times, the discourse of TV remains an important referent in their audiovisual experiences. In addition, across age groups, divides persist between a minority with routine high-quality access to the digital world of technology and information and a majority without alternatives to the traditional audiovisual sphere, for whom cell phones, for instance, are at most devices for communicating with friends and family members. We cannot predict the future of TV in Latin America—but we can say with confidence that the claims for its demise are overstated. Television remains the principal cultural game in town.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Journalism, Media and Culture
Subjects:	F History United States, Canada, Latin America > F1201 Latin America (General) P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Uncontrolled Keywords:	mestizaje; realismo mágico; televisión; televisual
Publisher:	Cogitatio
ISSN:	2183-2439
Date of First Compliant Deposit:	28 October 2019
Date of Acceptance:	4 April 2016
Last Modified:	05 May 2023 21:55
URI:	https://orca.cardiff.ac.uk/id/eprint/100379

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