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Advanced introduction to consumer behavior analysis

Foxall, Gordon 2017. Advanced introduction to consumer behavior analysis. Elgar Advanced Introductions series, Cheltenham: Edward Elgar.

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Abstract

This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.

Item Type: Book
Book Type: Authored Book
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HF Commerce
Publisher: Edward Elgar
ISBN: 9781784716929
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Last Modified: 26 Jan 2018 09:30
URI: http://orca.cf.ac.uk/id/eprint/100643

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