Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Vegaphobia: derogatory discourses of veganism and the reproduction of speciesism in UK national newspapers1

Cole, Matthew and Morgan, Karen Jeanette 2011. Vegaphobia: derogatory discourses of veganism and the reproduction of speciesism in UK national newspapers1. British Journal of Sociology 62 (1) , pp. 134-153. 10.1111/j.1468-4446.2010.01348.x

Full text not available from this repository.

Abstract

This paper critically examines discourses of veganism in UK national newspapers in 2007. In setting parameters for what can and cannot easily be discussed, dominant discourses also help frame understanding. Discourses relating to veganism are therefore presented as contravening commonsense, because they fall outside readily understood meat-eating discourses. Newspapers tend to discredit veganism through ridicule, or as being difficult or impossible to maintain in practice. Vegans are variously stereotyped as ascetics, faddists, sentimentalists, or in some cases, hostile extremists. The overall effect is of a derogatory portrayal of vegans and veganism that we interpret as ‘vegaphobia’. We interpret derogatory discourses of veganism in UK national newspapers as evidence of the cultural reproduction of speciesism, through which veganism is dissociated from its connection with debates concerning nonhuman animals' rights or liberation. This is problematic in three, interrelated, respects. First, it empirically misrepresents the experience of veganism, and thereby marginalizes vegans. Second, it perpetuates a moral injury to omnivorous readers who are not presented with the opportunity to understand veganism and the challenge to speciesism that it contains. Third, and most seriously, it obscures and thereby reproduces exploitative and violent relations between human and nonhuman animals.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Geography and Planning (GEOPL)
Subjects: H Social Sciences > HT Communities. Classes. Races
Uncontrolled Keywords: Discourse; media; newspapers; nonhuman animals; speciesism; veganism
Publisher: Wiley-Blackwell
ISSN: 0007-1315
Last Modified: 07 Nov 2019 09:06
URI: http://orca.cf.ac.uk/id/eprint/10675

Citation Data

Cited 23 times in Google Scholar. View in Google Scholar

Cited 73 times in Scopus. View in Scopus. Powered By Scopus® Data

Actions (repository staff only)

Edit Item Edit Item