Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Identifying customer behaviour segments based on a hierarchy of engagement - an exploratory study of a music festival

Koenig-Lewis, Nicole and Palmer, Adrian 2017. Identifying customer behaviour segments based on a hierarchy of engagement - an exploratory study of a music festival. Presented at: 25th ICRM (International Colloquium in Relationship Marketing), Munich, Germany, 12-14 Sep 2017.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Related URLs:
Last Modified: 18 Dec 2017 11:07
URI: http://orca.cf.ac.uk/id/eprint/106885

Actions (repository staff only)

Edit Item Edit Item