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The 'ladder of engagement' to building lasting customer relationships

Koenig-Lewis, Nicole, Organ, Kate and Palmer, Adrian 2015. The 'ladder of engagement' to building lasting customer relationships. Presented at: 15th ICRM (International Colloquium in Relationship Marketing), Hanken Business School, Finland, 15th to 17th Sep 2015.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
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Last Modified: 18 Dec 2017 11:37
URI: http://orca.cf.ac.uk/id/eprint/106889

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