Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Discourse analysis of blogs: analyzing language to maximize the value of consumption-oriented blogs as data source

Bosangit, Carmela, McCabe, Scott and Hibbert, Sally Discourse analysis of blogs: analyzing language to maximize the value of consumption-oriented blogs as data source. Social Media: The Good, the Bad, and the Ugly, Vol. 9844. Springer, Cham, pp. 522-532. (10.1007/978-3-319-45234-0_46)
Item availability restricted.

[img] PDF - Accepted Post-Print Version
Restricted to Repository staff only

Download (394kB)

Abstract

The value of blogs to consumer research has been established; however, its full potential is still to be realized as empirical analyses into their use have been dominated by quantitative studies. There is a fundamental research gap in the range of methods adopted by researchers which has limited blogs as a source of valuable insights. This paper asserts the importance of language and the rhetorical functions of blogs as social interaction contexts where meanings are created and channeled; thus, offering a route to develop better understandings of authors and their narratives. Using discourse analysis to examine blogs, the paper demonstrates how a focus on language can provide rich insights to understand consumption experiences. Discourses of travel that emerged from the analysis were presented and theoretical and practical implications were outlined.

Item Type: Book Section
Status: Published
Schools: Business (Including Economics)
Publisher: Springer, Cham
ISBN: 978-3-319-45233-3
Date of First Compliant Deposit: 12 January 2018
Last Modified: 12 Jan 2018 16:08
URI: http://orca.cf.ac.uk/id/eprint/107075

Actions (repository staff only)

Edit Item Edit Item

Downloads

Downloads per month over past year

View more statistics