Inauthentic authenticity: semiotic design and globalization in the margins of China

Wang, Xuan ORCID: https://orcid.org/0000-0002-6227-6008 2015. Inauthentic authenticity: semiotic design and globalization in the margins of China. Semiotica 2015 (203) , pp. 227-248. 10.1515/sem-2014-0068

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Abstract

Drawing on Kress's notion of semiotic design, this paper engages with the issue of authenticity as semiotic processes in the margins of globalization, namely, Enshi, a rural minority area in Central China. Two cases are examined: Internet dialect rap and Tujia heritage tourism, both of which provide new semiotic opportunities during Enshi's processes of globalization as a margin. In both cases, authenticity is a salient imperative of identity making that involves strategic, complex processes of semiotic maneuvering that orients towards multi-scalar, polycentric systems of norm. The outcome of these is “inauthentic authenticity” – semiotic innovation and transformation for translocal mobility.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Modern Languages
Publisher:	Walter de Gruyter
ISSN:	0037-1998
Last Modified:	23 Oct 2022 14:05
URI:	https://orca.cardiff.ac.uk/id/eprint/112701

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