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Constructing and commodifying the tribal celebrity: A dramaturgical perspective

Mardon, Rebecca, Cocker, Hayley and Daunt, Kate 2018. Constructing and commodifying the tribal celebrity: A dramaturgical perspective. Presented at: Academy of Marketing Conference, Stirling, Scotland, 2-5 July 2018.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
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Last Modified: 24 Jul 2018 15:22
URI: http://orca.cf.ac.uk/id/eprint/113016

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