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Over the hill? Exploring the other side of the Rogers' innovation diffusion model from a consumer and business model perspective

Wells, Peter and Nieuwenhuis, Paul 2018. Over the hill? Exploring the other side of the Rogers' innovation diffusion model from a consumer and business model perspective. Journal of Cleaner Production 194 , pp. 444-451. 10.1016/j.jclepro.2018.05.144

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Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Elsevier
ISSN: 0959-6526
Date of Acceptance: 17 May 2018
Last Modified: 12 Jul 2018 09:15
URI: http://orca.cf.ac.uk/id/eprint/113124

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