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Character education for social action: A conceptual analysis of the #iwill campaign

Lamb, Michael, Taylor-Collins, Emma and Silverglate, Cameron 2019. Character education for social action: A conceptual analysis of the #iwill campaign. Journal of Social Science Education 18 (1) 10.4119/jsse-918

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Purpose: This article integrates two distinct discourses to show how an Aristotelian account of character education can supply a valuable framework for developing a habit of social action. Approach: We use a review of relevant secondary literature, a documentary analysis of #iwill materials, and an Aristotelian conceptual framework to analyse the quality principles of the #iwill campaign—a cross-sector, cross-party collective impact campaign that encourages youth social action in the UK. Findings: We show how an Aristotelian account offers useful resources for conceptualising and applying #iwill’s six quality principles and addresses four practical and theoretical challenges in #iwill’s model. In particular, an Aristotelian account provides a more capacious conception of a habit and offers a revised model for understanding social action’s benefits to individuals and communities. Practical Implications: With over 800 partner organizations in the UK, #iwill has a significant impact on how social action is practised and supplies a valuable model for other campaigns to follow. By informing #iwill’s quality framework, this Aristotelian account seeks to amplify efforts to cultivate social action as a virtuous habit for life.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Bielefeld University
ISSN: 1611-9665
Date of First Compliant Deposit: 20 September 2018
Date of Acceptance: 29 August 2018
Last Modified: 03 Jul 2019 08:55

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