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Applying the value of equality unequally: Effects of value instantiations that vary in typicality

Maio, Gregory Richard, Hahn, Ulrike, Frost, John Mark and Cheung, Wing-Yee 2009. Applying the value of equality unequally: Effects of value instantiations that vary in typicality. Journal of Personality and Social Psychology 97 (4) , pp. 598-614. 10.1037/a0016683

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Abstract

Across 4 experiments, the authors investigated the role of value instantiation in bridging the gap between abstract social values and behavior in specific situations. They predicted and found that participants engaged in more egalitarian behavior (point allocation using the minimal group paradigm) after contemplating a typical instantiation of the value of equality compared to an atypical instantiation or a control condition that simply made the value salient. This effect occurred when participants generated reasons for valuing equality in the instantiation (Experiment 1) and when participants merely read about hypothetical examples of the instantiation context (Experiments 2, 3, and 4). Results across experiments indicated that the effect of prior instantiations was not mediated by changes in the abstract value; instead, the process of applying the abstract value was crucial (Experiment 4). Together, the experiments show that the process of applying an abstract value to a specific situation can be influenced by seemingly unrelated prior episodes

Item Type: Article
Date Type: Publication
Status: Published
Schools: Psychology
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Publisher: American Psychological Association
ISSN: 1939-1315
Last Modified: 28 Jun 2019 03:04
URI: http://orca.cf.ac.uk/id/eprint/11587

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