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Making a niche: the marketization of management research and the rise of 'knowledge branding'

Mehrpouya, Afshin and Willmott, Hugh 2018. Making a niche: the marketization of management research and the rise of 'knowledge branding'. Journal of Management Studies 55 (4) , pp. 728-734. 10.1111/joms.12336

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Item Type: Article
Date Type: Published Online
Status: Published
Schools: Business (Including Economics)
Publisher: Wiley
ISSN: 0022-2380
Last Modified: 05 Feb 2019 12:45
URI: http://orca.cf.ac.uk/id/eprint/119153

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