Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

WhyWeDoResearch: using social media effectively and positively as a tool to engage public, patients and healthcare staff in research

Yhnell, Emma, Smith, Hazel, Walker, Kay and Whitehouse, Claire 2019. WhyWeDoResearch: using social media effectively and positively as a tool to engage public, patients and healthcare staff in research. Research for All 3 (1) , pp. 7-17.

[img]
Preview
PDF - Accepted Post-Print Version
Download (1MB) | Preview

Abstract

The #WhyWeDoResearch campaign was set up in 2014 and was originally planned to run locally, in Norfolk, at the James Paget University Hospitals NHS Foundation Trust (JPUH) for 12 days in December. Within four days, the campaign was being utilized nationally by other trusts and charities. By the New Year of 2015 it became international and had reached Australia and Canada. The intended audience for the campaign is broad and includes: patients, the general public, all staff working in health care and/or research including (but not limited to) National Health Service (NHS), commercial companies, charities and schools. The campaign has become a community where patients, staff and public alike can share their voices about health research on an equal playing field. Each year, to coincide with International Clinical Trials Day (ICTD) on 20 May, a #WhyWeDoResearch 'Tweetfest' is hosted. This includes a number of 'tweetchats' at set times throughout the Tweetfest. Tweetchats are hosted by experts in particular diseases or other areas. Patients and patient groups are included in this group of experts. This article uses the #WhyWeDoResearch campaign annual Tweetfest to demonstrate how social media can be utilized to raise awareness of health research around the world.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Medicine
Publisher: UCL IOE Press
ISSN: 2399-8121
Date of First Compliant Deposit: 6 February 2019
Date of Acceptance: 25 May 2018
Last Modified: 27 Feb 2019 10:31
URI: http://orca.cf.ac.uk/id/eprint/119263

Actions (repository staff only)

Edit Item Edit Item

Downloads

Downloads per month over past year

View more statistics