Greene, Max, Morgan, Peter and Foxall, Gordon
2018.
Connectionist modelling of consumer choice [Chapter 9].
In: Hackett, Paul M.W. ed.
Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches,
Routledge,
pp. 247-271.
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Book Section
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Date Type: |
Publication |
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Published |
Schools: |
Business (Including Economics) |
Publisher: |
Routledge |
ISBN: |
9781138182721 |
Last Modified: |
21 May 2019 11:30 |
URI: |
http://orca.cf.ac.uk/id/eprint/120500 |
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