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Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000

Lee, Z., Hang, H. and Beverland, M. 2017. Evolution of brand equity: knowledge co-creation between Unilever, advertising agencies and academics, 1950-2000. Presented at: Association of Business Historians Conference: The human factor in business history, 29 June - 1 July 2017. -.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Status: Unpublished
Schools: Business (Including Economics)
Last Modified: 15 Mar 2019 17:39
URI: http://orca.cf.ac.uk/id/eprint/120731

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