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Do consumers care about ethical-luxury?

Davies, I.A., Lee, Zoe and Ahonkhai, I. 2012. Do consumers care about ethical-luxury? Journal of Business Ethics 106 (1) , pp. 37-51. 10.1007/s10551-011-1071-y

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Abstract

This article explores the extent to which consumers consider ethics in luxury goods consumption. In particular, it explores whether there is a significant difference between consumers’ propensity to consider ethics in luxury versus commodity purchase and whether consumers are ready to purchase ethical-luxury. Prior research in ethical consumption focuses on low value, commoditized product categories such as food, cosmetics and high street apparel. It is debatable if consumers follow similar ethical consumption patterns in luxury purchases. Findings indicate that consumers’ propensity to consider ethics is significantly lower in luxury purchases when compared to commoditized purchases and explores some of the potential reasons for this reduced propensity to identify or act upon ethical issues in luxury consumption.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Springer Verlag (Germany)
ISSN: 0167-4544
Last Modified: 15 Mar 2019 17:35
URI: http://orca.cf.ac.uk/id/eprint/120791

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