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The dynamics of hybridity in corporate rebranding: the case of British charities

Lee, Z. and Bourne, H. 2015. The dynamics of hybridity in corporate rebranding: the case of British charities. Presented at: 10th Global Brand Conference, Academy of Marketing, 27 April - 29 April 2015. -.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Status: Unpublished
Schools: Business (Including Economics)
Last Modified: 15 Mar 2019 17:39
URI: http://orca.cf.ac.uk/id/eprint/120798

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