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Managing authentic rebranding in UK charities: the challenge of hybrid identity

Lee, Zoe 2016. Managing authentic rebranding in UK charities: the challenge of hybrid identity. Presented at: uropean Marketing Association Conference 2016, 24 May - 27 may 2016. -.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Status: Unpublished
Schools: Business (Including Economics)
Last Modified: 15 Mar 2019 17:39
URI: http://orca.cf.ac.uk/id/eprint/120799

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