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Unravelling the process of creativity in advertising: a praxiological approach

Ghaffari, M., Beverland, M.B. and Lee, Z. 2015. Unravelling the process of creativity in advertising: a praxiological approach. Presented at: ICORIA, 3 July - 4 July 2015. -.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Status: Unpublished
Schools: Business (Including Economics)
Last Modified: 15 Mar 2019 17:39
URI: http://orca.cf.ac.uk/id/eprint/120802

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