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Developing and validating a scale for the measurement of business-to-business customer experience

Almoraish, Ahmed 2014. Developing and validating a scale for the measurement of business-to-business customer experience. Presented at: Scottish DTC Business and Management Pathway Colloquium, Glasgow, 2014. -.

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Item Type: Conference or Workshop Item (Paper)
Status: Unpublished
Schools: Business (Including Economics)
Last Modified: 19 Jul 2019 14:30
URI: http://orca.cf.ac.uk/id/eprint/123009

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