Koenig-Lewis, Nicole, Hudson, Kerry and Bosangit, Carmela 2019. Family business brands and the ethical consumer: Leveraging category-based beliefs to enhance the credibility of cause-related claims. Presented at: 52nd Academy of Marketing Conference, Regent's University London, 2-4 July 2019. -. |
Item Type: | Conference or Workshop Item (Paper) |
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Status: | Unpublished |
Schools: | Business (Including Economics) |
Last Modified: | 25 Jul 2019 11:30 |
URI: | http://orca.cf.ac.uk/id/eprint/124044 |
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