Family business brands and the ethical consumer: Leveraging category-based beliefs to enhance the credibility of cause-related claims

Koenig-Lewis, Nicole, Hudson, Kerry and Bosangit, Carmela 2019. Family business brands and the ethical consumer: Leveraging category-based beliefs to enhance the credibility of cause-related claims. Presented at: 52nd Academy of Marketing Conference, Regent's University London, 2-4 July 2019. -.

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Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Business (Including Economics)
Last Modified:	25 Jul 2019 11:30
URI:	http://orca.cf.ac.uk/id/eprint/124044

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