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Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community

Mardon, Rebecca, Cocker, Hayley and Daunt, Kate 2019. Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community. Presented at: Consumer Culture Theory Conference, Montreal, QC, Canada, 17-19 July 2019. -.

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Item Type: Conference or Workshop Item (Paper)
Status: Unpublished
Schools: Business (Including Economics)
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Last Modified: 19 Aug 2019 11:15
URI: http://orca.cf.ac.uk/id/eprint/124619

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