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Institutional explanations for local diversification: A historical analysis of the Japanese Beer Industry 1952-2017

Umemura, Maki and Slater, Stephanie 2019. Institutional explanations for local diversification: A historical analysis of the Japanese Beer Industry 1952-2017. Journal of Strategic Marketing 10.1080/0965254X.2019.1685567
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Abstract

Institutional isomorphism suggests that three forces (normative, coercive and mimetic) create strategic inertia within an institutional field and offers a perspective on firms’ behavior when they are confronted with similar challenges. However, we know little about how these forces work over an extensive longitudinal period. This manuscript examines the extent to which factors that drive isomorphism shift over time and identifies the consequent implications for the strategic behavior of firms. Our historical case study of the Japanese beer industry, spanning 60 years, demonstrates how domestic pressures led to homogeneity and convergence in a closed setting from the 1950s to the 1980s, while new industry pressures prompted by globalization resulted in strategic change favouring product differentiation and diversification between 1990 and 2017. Implications for theory and practice are discussed.

Item Type: Article
Date Type: Published Online
Status: In Press
Schools: Business (Including Economics)
Publisher: Taylor & Francis
ISSN: 0965-254X
Date of First Compliant Deposit: 29 October 2019
Date of Acceptance: 24 October 2019
Last Modified: 30 Aug 2020 15:19
URI: http://orca.cf.ac.uk/id/eprint/126271

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