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Post-2014 Chinese-Korean film co-production: nation branding via online film publicity

Chung, Elaine 2019. Post-2014 Chinese-Korean film co-production: nation branding via online film publicity. In: Jin, Dal Yong and Su, Wendy eds. Asia-Pacific Film Co-Productions: Theory, Industry and Aesthetics, Routledge Studies in Media and Cultural Industries, New York: Routledge, pp. 78-95.

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Filmmakers from mainland China and South Korea have been actively collaborating with each other since the early 2000s, and the long-established network was finally offered a formal framework by the inter-governmental co-production agreement signed in July 2014. This chapter aims to discuss the “win-win” rhetoric surrounding Chinese-Korean film co-production, paying special attention to what the partners respectively “won” at the expenses of others’ interest. Predated the official agreement, Chinese and Korean filmmakers had developed their informal co-production networks since the early 2000s, resulted in a number of “pan-Asian big pictures”. The development of Chinese-Korean film co-production through the 2010s, which featured an ever-stronger orientation toward the Chinese market, only further affirms his remarks. Korean manpower and expertise, foremostly, are brought to China by a belief that they can enhance the quality and thus profitability of Chinese stories. Two Chinese-Korean films Tik Tok and Scandal Maker are to be drawn for case studies.

Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Modern Languages
Additional Information: Note: copyright year is 2020.
Publisher: Routledge
ISBN: 9780367444556
Last Modified: 25 Nov 2020 09:45

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