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Consumer response towards social media advertising: effect of media interactivity, its conditions and underlying mechanism

Paul, Justin, Strong, Carolyn and Pius, J. 2020. Consumer response towards social media advertising: effect of media interactivity, its conditions and underlying mechanism. International Journal of Information Management
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Item Type: Article
Status: In Press
Schools: Business (Including Economics)
Publisher: Elsevier
ISSN: 0268-4012
Date of First Compliant Deposit: 23 June 2020
Date of Acceptance: 5 June 2020
Last Modified: 23 Jun 2020 14:48
URI: http://orca.cf.ac.uk/id/eprint/132741

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