Reluctant Europeans - the BBC and European media policymaking 1992-1997

Andrews, Leighton 2021. Reluctant Europeans - the BBC and European media policymaking 1992-1997. International Journal of Cultural Policy 27 (4) , pp. 513-527. 10.1080/10286632.2020.1802439

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Abstract

The BBC is often seen as an institution that represents and helps define ‘Britishness’. It has also been taken as a model for public service reform in the UK. In the early 1990s, the BBC shifted strategically to become more engaged in the making of European Union media policy as it sought to expand its international and commercial services. This article looks at the micro-history of the development of the BBC’s active European engagement, with specific reference to its role within the Brussels policy environment, drawing on contemporary documentary materials and discussions with key players within and outside the BBC. The article contributes to our understanding of the making of media policy within the European Union, and the role of media organisations , and the discourse coalitions to which they belong, within that process, and adds to the developing literature on the argumentative turn in public policy.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Taylor & Francis
ISSN:	1028-6632
Date of First Compliant Deposit:	23 July 2020
Date of Acceptance:	13 July 2020
Last Modified:	07 Nov 2023 06:28
URI:	https://orca.cardiff.ac.uk/id/eprint/133675

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