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Consumer behavior analysis and the marketing firm: measures of performance

Foxall, Gordon R., Oliveira-Castro, Jorge and Porto, Rafael 2020. Consumer behavior analysis and the marketing firm: measures of performance. Journal of Organizational Behavior Management
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Item Type: Article
Schools: Business (Including Economics)
Publisher: Taylor & Francis (Routledge)
ISSN: 0160-8061
Date of First Compliant Deposit: 2 December 2020
Date of Acceptance: 1 December 2020
Last Modified: 07 Dec 2020 18:20
URI: http://orca.cf.ac.uk/id/eprint/136712

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