Angell, Robert ORCID: https://orcid.org/0000-0001-8554-2092, Gorton, Matthew, Bottomley, Paul ORCID: https://orcid.org/0000-0001-8131-6768, Marder, Ben and Erz, Antonia 2021. The animosity transfer process: consumer denegration of foreign sponsors and testing potential mitigation strategies. International Marketing Review 38 (6) , pp. 1308-1330. 10.1108/IMR-01-2021-0006 |
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Official URL: https://doi.org/10.1108/IMR-01-2021-0006
Item Type: | Article |
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Date Type: | Publication |
Status: | Published |
Schools: | Business (Including Economics) |
Publisher: | Emerald |
ISSN: | 0265-1335 |
Date of First Compliant Deposit: | 17 June 2021 |
Date of Acceptance: | 22 April 2021 |
Last Modified: | 07 Nov 2023 11:47 |
URI: | https://orca.cardiff.ac.uk/id/eprint/141946 |
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