One size does not fits all: a typology of sustainable luxury brand communication and sustainability practices

Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100 and Gordon-Wilson, Sianne 2021. One size does not fits all: a typology of sustainable luxury brand communication and sustainability practices. Presented at: 2021 Academy of Marketing Annual Conference, Virtual, 5-7 July 2021.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics)
Date of First Compliant Deposit:	6 July 2021
Last Modified:	03 Mar 2023 10:52
URI:	https://orca.cardiff.ac.uk/id/eprint/142296

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