EXPRESS: Unbundling the effects of internationalization on firm performance in emerging economies: The moderating effects of strategic resource decisions

Bicakcioglu-Peynirci, Nilay and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2022. EXPRESS: Unbundling the effects of internationalization on firm performance in emerging economies: The moderating effects of strategic resource decisions. Journal of International Marketing 30 (1) , pp. 55-74. 10.1177/1069031X211030686

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Abstract

We investigate how strategic resource decisions—concerning slack resources and strategic marketing ambidexterity—influence the relationship between internationalization and firm performance of emerging market firms. Based upon the resource-based view, we synthesize two dominant, yet divergent, perspectives that explain the respective resource slack advantages and liabilities in the internationalization literature: the flexible capacity and the efficient capacity perspectives. We also explore the moderating role of strategic marketing ambidexterity which comprises a bundle of marketing activities covering both exploitation-dominant actions and exploration-dominant actions. We empirically examine our hypothesized relationships with data from a sample of 1,683 firm-year observations for the period between 2005 and 2018 and find that distinct forms of resource slacks have contrasting effects on the relationship between internationalization and performance. Our results provide strong evidence for positive moderation effect of unabsorbed slack resources and a negative moderation effect of absorbed slack resources on the internationalization-performance relationship. We also indicate nonsignificant moderating effect of strategic marketing ambidexterity, demonstrating that internationalization attains higher firm performance regardless of its exploration-dominant or exploitation-dominant strategic emphasis in emerging economies.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	SAGE Publications
ISSN:	1069-031X
Funders:	Scientific and Technological Research Council of Turkey (Grant 2219 International Postdoctoral Research Fellowship Program)
Date of First Compliant Deposit:	15 July 2021
Date of Acceptance:	18 June 2021
Last Modified:	07 Nov 2023 13:39
URI:	https://orca.cardiff.ac.uk/id/eprint/142633

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