Factors that foster engagement with television shows: Qualitative study of channel identity, product characteristics and audience appreciation (Factores que facilitan la generación de 'engagement' con programas de televisión: exploración cualitativa desde la identidad del canal, las características del producto y la valoración de las audiencias)

Uribe-Jongbloed, Enrique ORCID: https://orcid.org/0000-0002-9415-7628, Dow, Sergio Roncallo, Bernal, Manuel Ignacio González and Arango-Forero, Germán 2017. Factors that foster engagement with television shows: Qualitative study of channel identity, product characteristics and audience appreciation (Factores que facilitan la generación de 'engagement' con programas de televisión: exploración cualitativa desde la identidad del canal, las características del producto y la valoración de las audiencias). Estudios Sobre el Mensaje Periodistico 22 (2) , pp. 995-1017. 10.5209/ESMP.54248

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Abstract

The present mainly qualitative research sought to know which elements of the identity of the RCN Channel affect the exposure and therefore the generation of commitment on the part of the audiences. For the development of the project, three separate research axes were established: The corporate identity of the channel, the analysis of its products and the general elements of the reception process that are relevant for the generation of engagement in the audiences. Subsequently, an information cross-check was developed that allowed the generation of specific conclusions for the channel and general conclusions to understand the phenomenon of engagement in Colombian audiences. Each of the research axes was addressed through a specific technique (in-depth interview, narrative content/discourse analysis and focus groups). The results show that in the audiences consulted, the most outstanding elements in the process of generating commitment to television products are related to the identity of the channel that transmits the product, the expectations of viewers (especially focused on learning), the theme addressed, the presence of advertising and programming criteria.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Journalism, Media and Culture
ISSN:	1134-1629
Date of Acceptance:	3 December 2015
Last Modified:	29 Jun 2023 16:06
URI:	https://orca.cardiff.ac.uk/id/eprint/154878

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