"Story-mapping" within a local festival environment: A method to encourage regenerative tourism

Davies, Karen, Thatcher, Christina ORCID: https://orcid.org/0000-0003-0105-6797, Haven-Tang, Claire, Packer, Rhiannon A. J. and Thomas, Andrew T. 2024. "Story-mapping" within a local festival environment: A method to encourage regenerative tourism. Event Management 10.3727/152599524X17046754077361

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Abstract

Limited research has been conducted on the benefits of utilising festival spaces for methodologies involving storytelling and narrative inquiry for use in other (related) areas of investigation e.g. tourism. The paper introduces a method, ‘story-mapping’, for the collection of locals’ stories during a combined arts festival. The intention was to capture place-focused data from community stakeholders from the case study destination, Bridgend County Borough, South Wales. Locals were encouraged to tell stories about the area, including specific grassroots elements using a map as a visual prompt. The process was designed to empower and involve the local community in defining and sharing a ‘sense of place’ as part of a paradigm shift towards regenerative tourism. Utilising ‘story-mapping’ in the festival space proved effective but also presented some challenges. The paper evaluates the method through the lens of narrative inquiry and makes recommendations for future researchers wishing to utilise this approach.

Item Type:	Article
Date Type:	Published Online
Status:	In Press
Schools:	English, Communication and Philosophy
Publisher:	Cognizant Communication Corporation
ISSN:	1525-9951
Date of First Compliant Deposit:	9 February 2024
Date of Acceptance:	2 January 2024
Last Modified:	13 Feb 2024 14:45
URI:	https://orca.cardiff.ac.uk/id/eprint/166165

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