What drives advertisers toward or away from immersive virtual spaces?

Marder, Ben, Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102, Yule, Jennifer, Osadchaya, Elena, Angell, Rob ORCID: https://orcid.org/0000-0001-8554-2092, Zhang, Will, Oliver, Sebastian, Lavertu, Laura, Stylos, Nikolaos, Qi, Kang, Gao, Liyu, AlRabiah, Sara, Regt, Anouk de, Zhang, Yiwei and Li, Jiayuan 2024. What drives advertisers toward or away from immersive virtual spaces? Journal of Advertising Research Item availability restricted.

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Item Type:	Article
Status:	In Press
Schools:	Business (Including Economics)
Publisher:	World Advertising Research Center
ISSN:	0021-8499
Date of First Compliant Deposit:	8 April 2024
Date of Acceptance:	27 February 2024
Last Modified:	09 Apr 2024 19:53
URI:	https://orca.cardiff.ac.uk/id/eprint/167762

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