Indian call centre workers: vanguard of a global middle class?

Murphy, Jonathan Richard 2011. Indian call centre workers: vanguard of a global middle class? Work, Employment and Society 25 (3) , pp. 417-433. 10.1177/0950017011407968

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Abstract

The article explores how participation in the transnational interactive services industry impacts on the social identifications of Indian call centre workers. The article’s analytical framework builds from Bourdieu’s work on social stratification, contemporary theorizations of aesthetic labour and conceptualizations of the commodification of self as integral to aesthetic labour. The research data are drawn from a large scale survey and in-depth interviews with Indian call centre workers, focusing on their lifestyles and social values. Comparison is made with Indian and international youth cohorts. The research findings demonstrate the extent to which this group has adopted transnational middle class values and lifestyles. The article concludes that Indian call centre workers can be characterized as part of an emergent global middle class sharing common lifestyles and values with their counterparts in western countries.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HE Transportation and Communications H Social Sciences > HM Sociology
Uncontrolled Keywords:	Call centres; Globalization; India; Social class
Publisher:	Sage
ISSN:	0950-0170
Last Modified:	10 Oct 2017 13:44
URI:	https://orca.cardiff.ac.uk/id/eprint/18927

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