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Mass customised distribution

Mason, Robert John and Lalwani, Chandra 2008. Mass customised distribution. International Journal of Production Economics 114 (1) , pp. 71-83. 10.1016/j.ijpe.2007.09.013

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Abstract

This paper introduces, defines and explores a new term, mass customised distribution. Mass customised distribution is all about the logistics support for the supply chain (irrespective of the nature of production). It identifies the under-pinning principles behind mass customisation, such as the use of economies of scope rather than scale and the importance of modularisation and standardisation and then translates these constructs onto distribution related activities. A categorising typology of the mass customised distribution concept is then provided based on time, space, information and process constructs supported by discussion and examples. The trade off between the opportunities to reduce asset costs through economies of scope versus the need for distributors to remain customer focussed in terms of offering better overall value is then explored.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Centre for Advanced Manufacturing Systems At Cardiff (CAMSAC)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
H Social Sciences > HG Finance
Uncontrolled Keywords: Mass customisation ; Distribution ; Logistics ; Supply-chain management
Publisher: Elsevier
ISSN: 0925-5273
Last Modified: 04 Jun 2017 03:18
URI: http://orca.cf.ac.uk/id/eprint/19532

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