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When customers have no option: a Cambodian case study regarding counterfeit design merchandise

Rosenbaum, M. S. and Daunt, Kate 2011. When customers have no option: a Cambodian case study regarding counterfeit design merchandise. Presented at: AMA Winter Conference, Austin, Texas, USA, 18-20 February 2011.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > HE Transportation and Communications
Uncontrolled Keywords: marketing; business strategy
Last Modified: 04 Jun 2017 03:20
URI: http://orca.cf.ac.uk/id/eprint/19926

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