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Exploring the power of sporting celebrity endorsements; a comparison of contrasting sports

Davies, Fiona Margaret and Slater, Stephanie ORCID: https://orcid.org/0000-0001-9817-3687 2011. Exploring the power of sporting celebrity endorsements; a comparison of contrasting sports. Presented at: 2011 AMS World Marketing Congress, Reims, France, 19-23 July 2011. Proceedings of the 15th Biennial World Marketing Congress. Reims, France: Academy of Marketing Science,

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Item Type: Conference or Workshop Item (Paper)
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > HB Economic Theory
Uncontrolled Keywords: Marketing ; Business strategy
Publisher: Academy of Marketing Science
Last Modified: 19 Oct 2022 09:05
URI: https://orca.cardiff.ac.uk/id/eprint/19952

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