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Social marketing to extinguish fire-setting behaviour

Peattie, Susan, Peattie, Kenneth John, Newcombe, Robert Gordon, Davies, Fiona Margaret and Vasquez, D. 2011. Social marketing to extinguish fire-setting behaviour. Presented at: 10th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM 2011), Porto, Portugal, 16-17 June. Published in: Pereira, V. Ines ed. The Role of Public and Nonprofit Marketing on the New Sustainable Development Model. Porto: Instituto superior de contabilidade e administracao do Porto,

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Item Type: Conference or Workshop Item (Paper)
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Subjects: H Social Sciences > HB Economic Theory
Uncontrolled Keywords: marketing; nonprofit organisational strategy
Publisher: Instituto superior de contabilidade e administracao do Porto
ISBN: 9789892024608
Related URLs:
Last Modified: 04 Jun 2017 03:20
URI: http://orca.cf.ac.uk/id/eprint/19956

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