Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Strategy as discourse in a global retailer: a supplement to rationalist and interpretive accounts

Ezzamel, Mahmoud and Willmott, Hugh 2008. Strategy as discourse in a global retailer: a supplement to rationalist and interpretive accounts. Organization Studies 29 (2) , pp. 191-217. 10.1177/0170840607082226

Full text not available from this repository.

Abstract

The paper contributes to a developing interest in discourse in management and organization studies. Strategizing activity is studied as an example of organizing conceived as a discursive practice. Material drawn from an intensive case study of 'StitchCo', a global retailing and manufacturing company, is deployed to analyse how strategy activity was articulated, mobilized and enacted; and, in particular, to explore how accounting practices became discursively imbued with strategic significance in ways that contributed to what the strategy discourse contrived to invoke and prescribe. Grounded in a Foucauldian power/knowledge framework, this approach is seen to offer an innovative and challenging supplement to established analyses of (strategic) management.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Uncontrolled Keywords: Corporate strategy; Strategizing; Discourse; Power/knowledge; Restructuring; Resistance
Publisher: Sage
ISSN: 0170-8406
Last Modified: 04 Jun 2017 03:21
URI: http://orca.cf.ac.uk/id/eprint/20123

Citation Data

Cited 95 times in Google Scholar. View in Google Scholar

Cited 91 times in Scopus. View in Scopus. Powered By Scopus® Data

Actions (repository staff only)

Edit Item Edit Item