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An introduction to social marketing

Peattie, Kenneth John and Peattie, Susan 2010. An introduction to social marketing. Presented at: British Aerosol Manufacturers' Conference, London,

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Item Type: Conference or Workshop Item (Paper)
Schools: Centre for Business Relationships, Accountability, Sustainability and Society (BRASS)
Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Last Modified: 04 Jun 2017 03:22
URI: http://orca.cf.ac.uk/id/eprint/20373

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