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What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971-2006

Beverland, Michael and Lindgreen, Adam 2010. What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971-2006. Industrial Marketing Management 39 (1) , pp. 56-63. 10.1016/j.indmarman.2008.09.005

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Abstract

Business-to-business marketing research has a long tradition of using qualitative case studies. Industrial Marketing Management (IMM) has actively encouraged the use of case methods, resulting in many important theoretical advances in the field. However, debate still rages over what constitutes “good case research”. This article addresses this issue from a positivist standpoint. We examine the how authors address issues of quality in the 105 qualitative case studies published in IMM between 1971 and 2006. Four periods were identified: 1971–1979, 1980–1989, 1990–1999, and 2000–2006. Findings demonstrate that, from a positivist viewpoint, there has been a steady improvement in how authors addressed issues of research quality in published qualitative case studies. Suggestions for changes in data presentation, reviewer expectations, the IMM reviewer feedback form, and the use of web-based appendices containing data pertinent to reader judgments of research quality are suggested.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: A General Works > AZ History of Scholarship The Humanities
H Social Sciences > H Social Sciences (General)
H Social Sciences > HC Economic History and Conditions
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HM Sociology
Uncontrolled Keywords: Qualitative case research ; Positivism ; Reliability and validity ; Research quality
Publisher: Elsevier
ISSN: 0019-8501
Date of First Compliant Deposit: 30 March 2016
Last Modified: 21 Oct 2016 02:34
URI: http://orca.cf.ac.uk/id/eprint/22301

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