Developing successful new products in Chinese high-tech firms: The effects of business climate and strategic orientation

Chuang, F., Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Robson, Matthew 2009. Developing successful new products in Chinese high-tech firms: The effects of business climate and strategic orientation. Presented at: 38th European Marketing Academy (EMAC) Annual Conference 2009, Nantes, France, 26-29 May 2009.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Uncontrolled Keywords:	Marketing
Related URLs:	Organisation
Last Modified:	19 Oct 2022 10:12
URI:	https://orca.cardiff.ac.uk/id/eprint/23582

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