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Developing successful new products in Chinese high-tech firms: The effects of business climate and strategic orientation

Chuang, F., Morgan, Robert E. and Robson, Matthew 2009. Developing successful new products in Chinese high-tech firms: The effects of business climate and strategic orientation. Presented at: 38th European Marketing Academy (EMAC) Annual Conference 2009, Nantes, France, 26-29 May 2009.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
Uncontrolled Keywords: Marketing
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Last Modified: 04 Jun 2017 03:36
URI: http://orca.cf.ac.uk/id/eprint/23582

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