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The contingent value of stage-gate capabilities for new product performance in Chinese new technology ventures

Chuang, F., Robson, Matthew, Morgan, Robert E. and Toon, Mark 2008. The contingent value of stage-gate capabilities for new product performance in Chinese new technology ventures. Presented at: Academy of Marketing Conference 2008, Aberdeen, UK, 8-10 July 2008.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
Uncontrolled Keywords: Marketing
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Last Modified: 07 Apr 2019 00:38
URI: http://orca.cf.ac.uk/id/eprint/23595

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