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Consumer behaviour analysis and social marketing: the case of environmental conservation

Foxall, Gordon Robert, Oliveira-Castro, Jorge, Wells, Victoria Kate, Yani-De-Soriano, Marie Mirella and Sigurdsson, Valdimar 2008. Consumer behaviour analysis and social marketing: the case of environmental conservation. In: Jaya, Krishna S. ed. Marketing for social change: perspectives and experience, Hyderabad, India: Icfai Press, pp. 117-144.

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography
H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Publisher: Icfai Press
ISBN: 9788131415092
Last Modified: 06 Sep 2019 23:30
URI: http://orca.cf.ac.uk/id/eprint/23649

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