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Rethinking marketing

Peattie, Kenneth John 2010. Rethinking marketing. In: Copper, Tim ed. Longer Lasting Products: Alternatives To The Throwaway Society, Farnham, Surrey: Gower Publishing, pp. 243-272.

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Publisher: Gower Publishing
ISBN: 9780566088087
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Last Modified: 04 Jun 2017 03:39

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Cited 62 times in Google Scholar. View in Google Scholar

Cited 34 times in Web of Science. View in Web of Science.

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