| Morgan, Robert E. 2010. Marketing strategy implementation. In: Sheth, Jagdish and Malhotra, Naresh eds. Wiley International Encyclopedia of Marketing, Vol. 6. Chichester: Wiley, pp. 163-166. |
| Item Type: | Book Section |
|---|---|
| Date Type: | Publication |
| Status: | Published |
| Schools: | Business (Including Economics) |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Publisher: | Wiley |
| ISBN: | 9781405161787 |
| Related URLs: | |
| Last Modified: | 04 Jun 2017 03:40 |
| URI: | http://orca.cf.ac.uk/id/eprint/24680 |
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