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Marketing strategy implementation

Morgan, Robert E. 2010. Marketing strategy implementation. In: Sheth, Jagdish and Malhotra, Naresh eds. Wiley International Encyclopedia of Marketing, Vol. 6. Chichester: Wiley, pp. 163-166.

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Publisher: Wiley
ISBN: 9781405161787
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Last Modified: 04 Jun 2017 03:40
URI: http://orca.cf.ac.uk/id/eprint/24680

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