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Acculturation and isomorphism: Modeling global consumer culture

Slater, Stephanie 2009. Acculturation and isomorphism: Modeling global consumer culture. Presented at: Academy of Marketing Science 14th Biennial World Marketing Congress 2009, Oslo, Norway, 22-25 July 2009.

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Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
Uncontrolled Keywords: Marketing and strategy
Last Modified: 04 Jun 2017 03:40
URI: http://orca.cf.ac.uk/id/eprint/24710

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