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Investigating how cultural attributes influence misunderstandings and social capital in UK–Japan Channel Dyads

Slater, Stephanie and Robson, M. 2009. Investigating how cultural attributes influence misunderstandings and social capital in UK–Japan Channel Dyads. Presented at: 38th European Marketing Academy (EMAC) Annual Conference 2009, Nantes, France, 26-29 May 2009.

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Abstract

Misunderstandings arise in inter-firm relationships when one member is seen to be frustrating the other’ attempts to meet its goals. It is therefore crucial that distribution channel partners understand each other well in order to create mutual value. This inductive study explores the relational climate experienced by Japanese subsidiaries in their relationships with UK partners. Our novel thesis is that destructive acts in cross-border partnerships may serve to escalate dysfunctional conflicts. But, it is no longer safe to assume destructive act perceptions and the response repertoire of the wronged firm will be culture bound. Due to cultural erosion (e.g., caused by cross-border business consolidation), one cannot easily predict the effect of destructive acts on the stock of social capital and performance of the partnership.

Item Type: Conference or Workshop Item (Paper)
Date Type: Completion
Status: Unpublished
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
Uncontrolled Keywords: Marketing and strategy
Last Modified: 04 Jun 2017 03:40
URI: http://orca.cf.ac.uk/id/eprint/24721

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